How to organize UGC deals without losing track

UGC deals are different from posting deals: the brand usually gets the video files and runs them itself, so the details that matter are the brief, revisions, usage rights and getting paid.

Keep one record per deal with

Brief: link to the brief, hooks required, product shipped date.
Deliverables: number of videos, length, raw footage or edited, hooks or variations.
Revisions: how many are included, and what extra rounds cost.
Usage rights: organic only or paid ads, which platforms, how long (for example 30, 60 or 90 days), whether whitelisting/Spark Ads codes are included. Price usage separately.
Money: rate, deposit, invoice date, payment terms, paid date.

Use one pipeline

Pitched → Agreed → Product received → Filming → Delivered → Revisions → Approved → Invoiced → Paid. Every deal sits in one stage. Anything in "Invoiced" past its due date gets a polite follow-up.

If you also post it

If the brand pays you to post on your own TikTok, turn on TikTok's content disclosure setting and choose Branded content so it's labeled Paid partnership. TikTok says the label can't be changed after posting. See how to disclose brand deals.

Let an assistant chase the admin

Grok Bot can read your deal list, draft follow-ups for overdue invoices for you to approve, and remind you what's due this week.

Keep every deal and payout in one place. The TikTok Shop Creator Deal & Payout Tracker ($24, Google Sheets) has tabs for deals, videos owed, payments and sample ROI. Want an assistant that runs this for you? Join the Creator OS waitlist, a ready-made Grok Bot setup for TikTok Shop creators.

Sources

TikTok Support: Promoting a brand, product or service (checked 2026-10-29)

Last checked 2026-10-29. TikTok changes its programs often; confirm in your own TikTok Shop and TikTok Studio dashboards.