How to track TikTok brand deals and payouts

Most creators lose money to admin, not to bad deals: a video delivered late, an invoice never sent, a TikTok Shop commission that was refunded and nobody noticed. One tracker with the same columns for every deal fixes most of it.

1. Log every deal the day you say yes

One row per deal: brand, contact, deal type (flat fee, TikTok Shop affiliate, flat fee plus commission, gifted), deliverables (number of videos, Lives, usage rights), due dates, agreed rate, and where the agreement lives (email thread, campaign app, contract).

2. Track deliverables, not just deals

Keep a video log: which deal it belongs to, post date, link, and whether you turned on TikTok's content disclosure. TikTok labels branded content as Paid partnership when you select Branded content in the disclosure setting [TikTok Support]. Count "videos owed = agreed − posted" so you always know what's left.

3. Track payments in two streams

• Flat fees from brands: invoice date, terms (for example net 30), due date, paid date. Flag anything past due.
• TikTok Shop affiliate commissions: TikTok's US Shop Academy says commissions are typically paid on the 15th day after the order delivery date, and can take up to 31 days if the seller's settlement period is longer or a refund, return or dispute is open. Order statuses are Pending, Settled, Not eligible (canceled or refunded) and Frozen (risk control).

4. Reconcile estimated vs actual commission

TikTok says "Est. commission" is an estimate that doesn't account for refunds, and actual commission = (Revenue − Refunds) × Commission Rate. Once a month, compare the estimate you logged with what settled. Use our commission calculator to check the math.

5. Review weekly

Ten minutes on the same day each week: what's due, what's overdue, who owes you. If you'd rather not do it by hand, an AI assistant like Grok Bot can read your tracker and remind you.

Sources

• TikTok Shop Academy (US): Affiliate orders page FAQs (checked 2026-10-29)
• TikTok Support: Promoting a brand, product or service (checked 2026-10-29)

Last checked 2026-10-29. TikTok changes its programs often; confirm in your own TikTok Shop and TikTok Studio dashboards.